It doesn't have to be!
Sure there is plenty of fun and nostalgia (not to mention symbolism) in all the lights and giving of gifts.
But all too often Christ has been nudged out of the manger.
We even have this sad trend of "happy holidays" or "merry x-mas"
Our goal is to make it easier for everyone to remember the true reason we celebrate...the singular event of the coming of the Christ child to earth. Our Saviour who would give his whole life to bring us all back to our Father in Heaven.